Sustainability is Good Business!
The now familiar benefits include reduced costs, higher productivity, avoiding or reducing regulatory burdens, lowering liabilities, attracting and retaining the best workers, and includes improving the businesses' public image.
Environmentally sustainable building design, for example, embraces an abundance of natural sunlight, fresh outside air, and efficient energy use. A healthier, more appealing office environment equals more productive workers who call in sick less often, with lower health-care costs, less absenteeism, higher productivity and savings on energy.
Sustainable businesses in principle keep an eye on the "triple bottom line" - not just the return of value to shareholders or owners but also their impact on society and the environment. They rate themselves on social, ecological and economic scales.
This does not just mean being 'green': Reducing waste and pollutants, conserving resources, and using alternative energy sources are important, but so are progressive management practices, attention to employee quality-of-life issues, and volunteerism.
Hari Srinivas, GDRC
Return to Sustainable and Green Businesses
Contact: Hari Srinivas - firstname.lastname@example.org