Its informative. Travelers not only learn about the destination, they
learn how to help sustain its character while deepening their own travel
experiences. Residents learn that the ordinary and familiar may be of interest
and value to outsiders.
It supports integrity of place. Destination-savvy travelers seek out
businesses that emphasize the character of the locale in terms of architecture,
cuisine, heritage, aesthetics, and ecology. Tourism revenues in turn raise local
perceived value of those assets.
It benefits residents. Travel businesses do their best to employ and
train local people, buy local supplies, and use local services.
It conserves resources. Environmentally aware travelers favor
businesses that minimize pollution, waste, energy consumption, water usage,
landscaping chemicals, and unnecessary nighttime lighting.
It respects local culture and tradition. Foreign visitors learn about
and observe local etiquette, including using at least a few courtesy words in
the local language. Residents learn how to deal with foreign expectations that
may differ from their own.
It does not abuse its product. Stakeholders anticipate development
pressures and apply limits and management techniques to prevent the "loved to
death" syndrome. Businesses cooperate to sustain natural habitats, heritage
sites, scenic appeal, and local culture.
It strives for quality, not quantity. Communities measure tourism
success not by sheer numbers of visitors, but by length of stay, money spent,
and quality of experience.
It means great trips. Satisfied, excited visitors bring new knowledge
home and send friends off to experience the same thing - which provides continuing
business for the destination.
Source: National Geographic Online