MicroStart: A Guide for Planning, Starting and Managing a Microfinance Programme.
T _ O_ O _ L___ K_ I _ T
I PROPOSAL
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4. MARKET

Who are your target clients: their income, sex, age, literacy? What types of economic activities are they now engaged in? Where will you work? In which communities or neighbourhoods? How much demand do you think there will be for these services?


TARGET COMMUNITY PROFILE
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TARGET CLIENT PROFILE
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POTENTIAL DEMAND
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