Information Design:
A Quick Introduction


Hari Srinivas


I

nformation Design is the practice of collating, packaging and displaying information in such a way as to communicate and meet the needs of the user, for intended purposes. In a very broad sense of the term, it is the bridge that links information technologies and knowledge creation. It helps enhance interaction with all our senses in order to create knowledge. It uses effective design principles, for offline and/or online presentation, in order to understand the essence and meaning of the professed information.

It refers to the skills and capacities that will enable the processign of information so that users can use it with efficiency and effectiveness. Information design practices takes graphic design principles, and applies and integrates it with text.

The field of information design lies between information management and knowledge management. It covers issues related to ICTs and the media, language skills, instruction and pedagogy issues, communication and cognitive aspects, visual and graphic design, cultural understanding, learning systems and related themes.

Information design may be known by other terms too - for example, Graphic Design, Information Presentation, Content Presentation, Information Architecture, Instructional Design, Visual Literacy, Knowledge Visualization etc.

So what should information be presented in order to assist decision-making? How can it meet the needs of the user? The GDRC Programme on Information Design and Management covers the practice of collating, packaging and displaying information in such a way as to communicate and meet the needs of the user, and for the intended purposes.




Also see -
  • What is Information Design? Some Definitions
  • Information Design: Lessons Learnt at GDRC!

  •  Hari Srinivas - hsrinivas@gdrc.org
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