More than 1 month prior to campaign*

• Organize media lists: contact names, titles, address, phone.
• Develop media campaign strategies: message, target audience, media to use, alternative media ideas, partners, events, etc.

4 - 8 weeks prior to campaign*

• Call media to update contact list and alert them about upcoming campaign.
• Write press releases, media advisory, psa's, other materials

2-6 weeks prior*

• Send press releases and public service announcements to media. (note: if mailing to a monthly publication, such as organizational newsletters or magazines, send press release at least 4 weeks in advance of publication)

1-4 weeks prior*

• Send media advisory to request coverage for specific events.
• Flyers, posters, and other alternative media distributed.

1 week prior

• Follow-up phone calls to media about press releases and media advisories

* The earlier the better!