G  D  R  C Special Feature

GDRC Special Feature on interacting with mass media channels to ensure that the right message gets out at the right time to the right audience

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lmost everyone in todays world have to interact with the mass media - either as passive recepients of information, or as active generators of information for mass consumption. "Working with the Media" is a toolbox of resources on the do's and dont's of working with the media.

While many of the notes below deal with tarditional print and TV/Radio, they can be equally relevant to online and social media channels as well.

M E D I A    T O O L B O X

Steps to Getting the Most Out of the Media Developing a Media Resource Inventory Media Opportunities Key Media People to Know "Dos and Don'ts" For Working with the Media Alternative marketing strategies Checklist for Media Campaigns During a Crisis: 10 Most Important Rules Tips for Handling Reporters What do the media want? Dealing with journalists Being interviewed Press conferences and releases How a Story gets into the News Newspapers: The Black and White on Getting into Print Maximize your Media Exposure and Minimize your Risk Tips for Working with the Media Make sure your message is heard Publicity Do's and Dont's The Media Rules Open, Honest Communication Ninjutsu and the Media How to Speak so that People will Listen How to Plan Press Releases The care and feeding of the media Packaging Information for the media

If you have any suggestions and addtions to this Media Toolbox, please send an email to Hari Srinivas at - hsrinivas@gdrc.org

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Comments and suggestions:
Hari Srinivas - hsrinivas@gdrc.org